We asked 3 influential women 6 questions about themselves and their experiences working in the EV world! Each of them are from totally different areas in the EV industry and provide a unique perspective. We wanted to know what inspired them to take on the EV industry and what advice they would give other women who are interested in getting involved with the electric revolution!
Keep reading to check out our interviews with Angela Muresan, Jordan Brompton & Amanda Armitage.
Let’s get plugged in…
Passionate professional with experience in EVs, hospitality, and customer relations
LinkedIn: Amanda Armitage
Absolutely brilliant! I got my first EV about 5 years ago and never looked back. I’ve always been a car enthusiast and, yes, I used to love the thrill of an engine sound, but once I discovered what EVs could do, that was it for me.
The tech, the speed, the way they just go. To get that kind of performance in a petrol car you would need a Porsche or an Aston Martin. But with EVs? Peugeot, Ford, Hyundai, they have all nailed it. It is an exciting time to be part of this space, and I love seeing more people make the switch.
I’ve been in the EV world for about 8 years and it's been wild! At the very beginning, it was early on [in the adoption of EVs], so no one was really interested - public charging infrastructure was few and far between. The OZEV Grant was just kicking off and people were basically being paid to put chargers on the wall; it was like a £1000 off so people were making a fortune out of basic sockets and I could see the real potential in it.
It's become such a fast-paced, fast-shifting, super competitive market now so the challenges have been exponential! At the beginning, it was teaching people how great electric cars are and the potential of them in the future. Now, fast forward to recent years, there are hundreds of foreign products on the market, with super cheap prices and thousands of electricians - just lots of competition! People compete for each other's business so it makes it harder to cut through the noise.
I decided to take the leap to electric and I’ve now been driving an EV for the past five years. I started with short work trips and visiting family, which then in no time escalated to traveling all over the UK with ease. One of my most recent highlights was a week-long trip through five cities over to Germany—all in an EV—which was out of this world.
OMG, the Peugeot E208 in blue. Tiny battery, not so great range (140 miles if I was lucky), but honestly? I loved that car. She was cute, she was quick, and I felt so cool driving her. People definitely turned their heads, though maybe that was just my music blasting. Who can blame me? The sound system was great.
That little EV was my everything. I drove it everywhere, 300 miles a week, up and down the UK. I had to stop and charge a lot, but you know what? That is when I started creating content and building my brand. So, that car was the start of something amazing.
The first EV that I ever drove was a Nissan Leaf and it was just the cutest little thing! I loved it straight away - I did a huge journey to go and meet Robert Llewellyn in Orkney and that really opened my eyes to how far the industry had got to come and, when I see things like that, I just see opportunity. I loved it from the off and never looked back!
This answer is not a short answer due to being in the electric vehicle world and having the absolute privilege of upgrades.
My EV journey started 5 years ago with the Renault Zoe—an awesome little car, it did exactly what it said on the tin. It was easy to drive, smooth, and efficient, making my transition to electric vehicles as a newbie effortless.
As I moved into the renewable energy sector, this allowed me to experience new EV models as they hit the market, giving me a firsthand look at how the technology was evolving.
After a year with my Zoe, I had the privilege of upgrading to the Peugeot e-208—a stylish and fun little car that I absolutely loved driving. It was compact yet packed with great features, making every trip enjoyable.
From there, I jumped into the Volkswagen ID.3, a roomy and practical family car. It was an absolute game-changer, especially for my growing adolescents, offering more space, comfort, and tech features that made longer journeys a breeze.
If money was no issue, easy the Mercedes EQS 450+. I would take this over a Porsche (and I love Porsche). The range is unreal, the tech is next level, it is spacious, cool, and really fast. But the wildest part? It actually sings to you. Mind blown.
I love futuristic cars but I still want them to look like cars. Give me all the innovation, but keep the classic designs that make a car feel like a car. That is why, if I could have a second dream EV, it would be the '67 by Charge Cars. My all time favourite car has always been the classic Mustang Shelby, and this modern EV version? Absolute perfection. It keeps the bold lines, the aggressive stance, the muscle car presence but with electric power.
All EVs are super impressive, I've driven Tesla's which still are really hard to compete with: the tech, the comfort, the network - they just got it so right! I've also driven a Jaguar Landrover, had an Audi e-tron RS which was just such a beautiful drive - still my favourite to look at, it didn't compete in terms of tech with the Tesla and their network but it was still a beautiful car. I think my dream car next for an EV is going to be some sort of little sporty number, a convertible.
I was looking at the MG and considering it but I'm just waiting for that Roadster to come out or something like that. I just think that as soon as someone releases a convertible little sporty number, at a decent enough price - I'd love to see Lotus do it, with something like the Emira - that’s probably what I'd go for next.
But having a Rolls Royse Spectre, that would be my real dream!
As my travel increased across the UK, I had the incredible opportunity to drive the Genesis. This had to be my dream car—an absolute showstopper with eye-catching design that turned heads wherever I went. Even to the point when I was coming out of a car park, I had people knocking on the window asking me questions about the car.
From my very first Zoe to the Genesis, every electric car I’ve driven has really demonstrated why I continue driving electric. The innovation, sustainability, and driving pleasure really does make it impossible to go back. It will be the future for my two adolescents very soon - they have lived and breathed it with me for five years and are very keen to delve into the EV world.
Honestly, battery tech and charging speed have been absolute game changers. When I started out, range anxiety was real, 140 miles on a good day. Now? EVs are pushing 300+ miles easy.
And chargers? A few years ago, finding one, especially a rapid charger, was a bit of a mission. Now they are everywhere. Ultra-rapid charging, chargers at supermarkets and car parks, plug in while you grab a coffee it is so much easier now.
The biggest change I’ve seen in electric vehicles is just how many of them there are! It happened so quickly, it was amazing, I can't believe how mainstream they went so quickly! I think that's why we're seeing a lot of polarization in the media and from the oil lobby because I don't think they anticipated it [EV expansion] to take off as fast as it did so, I don't know if it's then trying to dump in the curve or slow the uptake down, but luckily it’s still increasing because they are better to drive! So, I guess the biggest change in EVs is just the sheer amount.
Then, in electric vehicle charging, again, the industry really just kicked into place and got the public infrastructure sorted out! The consciousness of the masses seem to really gear towards sustainable charging - so like what we offer at myenergi: the full home charging solution of solar, home batteries and smart tariffs. I think it's the rate of innovation that has been so fast-paced which I have loved to see and has been such a positive. It's literally changing by the day and it is really hard, as a business, to keep up with it!
5 years in, and I’ve never had a home charger (home moves). At first, it felt a bit daunting, relying only on public charging, but as the infrastructure improved along with my education - so did my confidence. Now, with so many chargers available and more and more popping up - with most offering contactless payment, it’s easier than ever, gone are those days of downloading every different app for every different charging stop.
Range anxiety used to be a real concern especially with kids in the car, but with the right planning and the huge growth in charging options, it just goes to show—you don’t need a home charger to make EV ownership work, though I would recommend it.
I reckon we are heading for charging that just happens, no apps, no faff.
Imagine pulling up to a charger and boom, it recognises your car and starts charging instantly. No messing about with cards or logins. Basically wireless charging just park over a pad and it charges. I would not be surprised if roads themselves could charge cars while you drive proper sci-fi stuff.
I can only talk about technological developments that I've seen in the home space and, I think it's a pretty common answer, but vehicle to grid (V2G), vehicle to home (V2H), vehicle to X (V2X - vehicle to everything) etc. is going to be key moving forward! It's going to [come from] brands that put the customer first - give them the choice, make sure they share in the profits.
There's not very many [customers] making huge amounts of money off this yet but I think that once you've got millions of vehicles and homes connected, and can do some really smart stuff with it, that'll be amazing! I'm just really cognisant that everybody's trying to land grab at the moment and own the customer, but I think those that put the customer in charge are gonna succeed.
In my opinion, the future of EV charging is heading towards plug-and-charge becoming the norm. Some Charge Point Operators (CPOs) have already started incorporating this feature, and as the technology improves, I’d love to see a time when I can simply turn up to any charger, plug in, and charge with no faults or errors, at rapid speeds. Bring it on!
While cars are already improving with bigger battery sizes and faster charging times—I’m currently able to charge in about 30 minutes, from very low to 80% which is amazing—I can’t help but think how great it would be if that could be halved. The more seamless and faster the process becomes, the easier it will be for everyone to make the switch to electric.
From what I have seen, I do not know the stats, but I can tell you this, women have been embracing EVs from day one. So my advice? Just go for it. There is so much information out there, loads of brilliant EV communities, and no such thing as a bad question.
But honestly? I think we are going to have to help men more with the transition, sorry! 😆 Women have led the charge (literally), while some petrolheads are still holding onto their engine sounds for dear life.
I think it's super important for women to get into the EV industry in whatever capacity they have skills in. The automotive industry historically has been really male dominated and, let's face it, we’re 50% of the population so I think the more that women can speak to other women, companies will benefit from it because their presence will appeal to 50% more of the market! Plus, let's be honest, we tend to control the purse strings in the house in a lot of cases; telling our husbands what to buy - it needs to appeal to both sides. I understand that men are often the ones interested in the speed, the sport, the luxury but women need to understand and promote the benefits of an EV too because they're the ones using it the most; thinking about how it integrates into the home and therefore how it needs to be super seamless.
I think whatever capacity women can get into the industry, whether it's in finance, marketing, sales, leadership, just make sure that your voice is present in whatever it is because it's a huge market and we need to appeal to everybody!
To ensure my voice is heard, what I've always done is make sure that I understand my area of expertise; making sure that I can hold my own when speaking to men. When I was founding ‘myenergi’, I would have to go and sell my products to electrical wholesalers like trade accountants and tradesmen. These guys are often very straight talkers, so I’d advise being straightforward with them, open and honest, whilst also technically holding your own. This is key to earning the respect of the people you're trying to sell to.
Sometimes, being a woman, I have found - especially higher up the corporate ladder - that you don't get listened to. I'm not sure if it's the tone that we talk in, or the fact that they think we're too emotional or empathetic in a lot of cases, like I certainly can be. So I’d suggest staying calm when you have a strong opinion and making sure that you're backing it up as much as you can with some sort of data. I think staying logical, calm and presenting any evidence will help your opinions be heard.
If I could give advice to more women moving into the electric vehicle industry, it would be this: Gone are the days of driving behind a local pub or hotel, trying to find a charger in the pitch black, alone, with just one charger by the bin shed. With so many Charge Point Operators on board now, every service station has masses of chargers, bright canopies, making it far easier than it used to be. The camaraderie around the electric vehicle Chargers can be very supportive and welcoming. I love walking over to people helping them and giving them tips. I have helped hundreds of people over the years and they really have thanked me for just talking to them even though the charging process was simple.
Looking back at my own experiences from five years ago, supporting and educating one another is key, it becomes difficult if you don’t ask questions or get support. Do a bit of research, talk to other women, join women’s groups, and share your journeys. It’s all about not waiting until you have just 10 miles left, as that can be a receipt for disaster. (Done it many times) but I knew I was heading to a super charger destination with multiple chargers, but you just have to stay and charge longer. Short, regular stops make it easy - you can drive electric seamlessly and confidently, without the stress.
It will take time to adjust, but trust me, you can. I can’t imagine going back now, because I’ve adjusted. If you have the privilege of charging at home, that’s a huge bonus—you just plug in and wake up with a full battery. It’s really not as difficult as people think. The most important thing is getting that initial education, and once you have it, driving an electric vehicle is easy and enjoyable.
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