I think it's super important for women to get into the EV industry in whatever capacity they have skills in. The automotive industry historically has been really male dominated and, let's face it, we’re 50% of the population so I think the more that women can speak to other women, companies will benefit from it because their presence will appeal to 50% more of the market! Plus, let's be honest, we tend to control the purse strings in the house in a lot of cases; telling our husbands what to buy - it needs to appeal to both sides. I understand that men are often the ones interested in the speed, the sport, the luxury but women need to understand and promote the benefits of an EV too because they're the ones using it the most; thinking about how it integrates into the home and therefore how it needs to be super seamless.
I think whatever capacity women can get into the industry, whether it's in finance, marketing, sales, leadership, just make sure that your voice is present in whatever it is because it's a huge market and we need to appeal to everybody!
To ensure my voice is heard, what I've always done is make sure that I understand my area of expertise; making sure that I can hold my own when speaking to men. When I was founding ‘myenergi’, I would have to go and sell my products to electrical wholesalers like trade accountants and tradesmen. These guys are often very straight talkers, so I’d advise being straightforward with them, open and honest, whilst also technically holding your own. This is key to earning the respect of the people you're trying to sell to.