Interest in electric vehicles (EVs) is surging in the UK, with more consumers than ever considering making the switch. Despite challenges like charging infrastructure, upfront costs, and range anxiety, the momentum is clear. Recent surveys, such as EY’s Global Mobility Consumer Index, highlight why UK drivers are embracing EVs and where hurdles still remain.
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The shift toward EVs is undeniable. A combination of environmental concerns, government policies, and technological advancements are paving the way. Here’s what’s driving the change:
In early 2024 EY reported that 52% of UK consumers planning to buy a vehicle in the next two years are considering an EV. More recent data from a survey in late 2024 pushed the figure even higher, with 59% of UK buyers expressing interest in EVs, including hybrids (HEVs and PHEVs).
Globally, 49% of consumers now prefer EVs, showing the UK is ahead of the curve.
It’s not just talking the talk either! According to data from Schmidt Automotive Research the UK saw the most battery electric vehicle (BEV) registrations in 2024 out of any European country. EV market share hit a record high in the UK towards the end of 2024 with almost 20% of new cars registered being fully electric. Both of these incredible strides combined with the forecast that the UK is on track to have 300,000 public chargers by 2030, the future is certainly looking green!
Environmental Concerns: Over 70% of respondents cite reducing their carbon footprint as a major driver. Initiatives like net-zero targets and low-emission zones amplify this shift.
Government Policies: The UK’s upcoming ban on petrol and diesel vehicles by 2035 has many consumers looking to adopt early, especially with financial incentives like tax breaks and grants.
Generational Trends: Younger generations, particularly Millennials and Gen Z, are drawn to eco-conscious and tech-savvy choices. Interestingly, Baby Boomers are also onboard, prioritising cost savings and reliability.
While we like to focus on the positive, like with anything, there are challenges to widespread EV adoption. How can we overcome these and charge forward into electric growth?
The UK now boasts over 73,000 public charging points, a 35.5% increase since 2023, and this number is only growing. Investments exceeding £500 million over the past 18 months are aimed at improving accessibility, particularly in under-served areas like rural regions.
Positive Outlook: As more fast chargers and innovative solutions roll out, EV drivers can look forward to a seamless charging experience, even on long road trips.
The initial price of EVs has been a concern, but significant strides are being made. Automakers like Fiat have introduced price reductions on models like the 600e Crossover and Abarth 500e Hot Hatch, making EVs more accessible.
Positive Outlook: With ongoing innovations and economies of scale, EVs are expected to reach price parity with petrol vehicles in the near future.
Modern EVs now achieve ranges of over 300 miles per charge, with rapid advancements in battery technology helping to alleviate range anxiety. Many models can charge up to 80% in under 30 minutes, depending on battery capacity and charging speed, providing peace of mind for drivers who worry about long journeys.
Positive Outlook: The more people experience EVs firsthand, the more these misconceptions will fade, leading to greater adoption.
While some second-hand EVs have seen value drops, this also presents an exciting opportunity for buyers to access EVs at lower prices. Incentives for used EV purchases and clearer communication about battery life are expected to further strengthen this market.
Positive Outlook: A thriving second-hand market will make EV ownership attainable for even more households.
The future of EVs is bright, and here’s how we can keep the momentum going:
Expand Charging Networks: We are on track in the UK to hit the goal of 300,000 public chargers by 2030, but we shouldn’t allow the positive momentum to allow us to get complacent!
Lower Costs: Encourage automakers to keep innovating and governments to maintain incentives for buyers. We are seeing more and more affordable models coming to market, along with a thriving secondhand scene, so we can expect to see EV ownership numbers continue to rise.
Educate Consumers: Bust myths around charging, range, and costs to build confidence in EV technology.
More UK drivers are choosing EVs due to environmental concerns, lower running costs, government incentives, and improvements in charging infrastructure. Surveys show EV interest is at an all-time high.
As of late 2024, 59% of UK consumers looking to buy a car in the next two years are considering an EV, showing a strong upward trend in adoption.
Yes, EVs typically have lower fuel and maintenance costs compared to petrol cars. Charging at home can be much cheaper than refueling, and fewer moving parts mean lower servicing costs.
As of 2025, the UK has over 73,000 public chargers, with a goal of reaching 300,000 by 2030. Investments are focused on expanding access, particularly in rural areas.
Charging times vary by charger type. Rapid chargers can boost battery levels to 80% in 30 minutes, while home charging takes several hours depending on the vehicle and power supply.
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